Add Email Marketing
to your digital marketing strategy
Why email marketing is powerful
What are your email marketing goals for reaching your customers/clients? Are these returning customers vs. new customers? Are you giving something away? Maybe you want to:
- Remind your previous and current customers of what you have to offer and stay top of mind
- Reward your existing customers with specials and targeted promotions
- Nurture prospective customers using a strategic drip campaign and stay top of mind until they are ready to buy your products or use your services
- Encourage current and past customers to refer their family and friends to your business
- Foster engagement, build relationships, build your brand, and communicate with your customers and clients
The initial steps are to have a sit-down discovery meeting with you and your team to talk about what your email marketing goals look like, what your sales process are, and to learn more about your the services and products you offer. This helps us develop and personalized email marketing strategy that will fit within your budget to meet your goals.
Aspects of Email Automation
Keep your customers and clients informed while staying top of mind. Sending out regular newsletters helps keep the public informed about your business, specials, and new products while keeping you on their radar. Share news about your employees or events. Announce a new team member or a new product. Highlight a service and discuss it in more detail. Announce contests and winners. There are so many things you can do with your email newsletter, including also posting it as a blog on your website to keep refreshing your website content.
Nurture your client and customer base from the very beginning spark of interest in your business. A drip campaign maintains contact with your clients at pre-determined timeframes or milestones - like a slow drip from a faucet, but not in an annoying way!
Email Marketing Automation for eCommerce
Do you have an eCommerce business? Then you know that email marketing is vital to helping you meet your monthly goals by focusing on the goals listed above but also options such as:
Cart Abandonment Recovery
If you've ever considered buying something online, added it to the virtual shopping cart, then changed your mind and not made the purchase, there's a good chance that you've received a targeted email asking you if you are still interested in that luxury throw blanket for your living room. That is what cart abandonment recovery is all about. We help you stay in touch with potential clients who have already thought seriously enough about your products to place them in their cart. Sometimes, customers just need a little gentle reminder and the incentive to complete the purchase.
Sales and Specials
Make regular sales and specials announcements. Advise your customers of seasonal promotions, as well as seasonal products. Remind them when the sale is almost over, employing the marketing tactic of creating an illusion of scarcity, to drive customers into action - "BUY NOW BEFORE THEY'RE ALL GONE!"
There are so many ways we can customize your email campaigns to get your message across.
Create and Design:
Lead Generation pages (& how are you doing that lead generation? PPC, ads, etc. )
Proper Contact Forms
Not All Forms are Created Equal
To attract the right people and almost pre-qualify them, we need to ask them the right questions that collect the right information from your target markets and better segment your client/customer base. Why does segmenting matter? You want to ensure that the right people get the right kind of email message at the right time. Your various customers might be at different stages in the sales funnel and we want to help you reach the right people with the right message.
Wrong types of people coming to your site and on your mailing list, you're starting off on the wrong foot.
If you already have a chosen email marketing platform, we can easily jump in and work with your chosen solution. Or, if you don't already have one, we can recommend one that will suit your business needs.
Take the next steps to grow your business
Share sales and promotions
Reach new audiences and expand your client base