Add Email Marketing

to your digital marketing strategy

Why email marketing is helpful

What are your goals for reaching your customers/clients? Are these returning customers vs. new customers? Are you giving something away? Maybe you want to:

  • Remind your previous and current customers of what you have to offer and stay top of mind
  • Reward your existing customers with specials and targeted promotions
  • Nurture prospective customers using a strategic drip campaign and stay top of mind until they are ready to buy your products or use your services
  • Encourage current and past customers to refer their family and friends to your business
  • Foster engagement, build relationships, build your brand, and communicate with your customers and clients

We want to have a sit-down discovery meeting with you to talk about your marketing purposes, your sales process, your services and products, your target markets, and your goals. That way, we can plan how to best collect information.

newsletter
marketing automation email

Aspects of Email Automation

Newsletters

Keep your customers and clients informed while staying top of mind. Sending out regular newsletters helps keep the public informed about your business, specials, and new products while keeping you on their radar. Share news about your employees or events. Announce a new team member or a new product. Highlight a service and discuss it in more detail. Announce contests and winners. There are so many things you can do with your email newsletter, including also posting it as a blog on your website to keep refreshing your website content.

Drip Campaigns

Nurture your client and customer base from the very beginning spark of interest in your business. A drip campaign maintains contact with your clients at pre-determined timeframes or milestones - like a slow drip from a faucet, but not in an annoying way!


Create and Design:

Lead Generation pages (& how are you doing that lead generation? PPC, ads, etc. )

Proper Contact Forms

Not All Forms are Created Equal

To attract the right people and almost pre-qualify them, we need to ask them the right questions that collect the right information from your target markets and better segment your client/customer base. Why does segmenting matter? You want to ensure that the right people get the right kind of email message at the right time. Your various customers might be at different stages in the sales funnel and we want to help you reach the right people with the right message.

Wrong types of people coming to your site and on your mailing list, you're starting off on the wrong foot.

If you already have a chosen email marketing platform, we can easily jump in and work with your chosen solution. Or, if you don't already have one, we can recommend one that will suit your business needs.

email marketing form

Small Business Startups

Build your subscriber list
Get your name out there
Attract new business
Build your brand

Solutions for Small Businesses >

Established Businesses

Take the next steps to grow your business
Share sales and promotions
Reach new audiences and expand your client base

Agency Solutions

Grow and take on larger clients without having to worry about taking on additional writers.

How we can help >

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