How to Get the Most out of Instagram Stories in 2020
If you haven’t used Instagram Stories for business, you might want to start. Before the coronavirus crisis began, Instagram was only projected to grow by 1.5% in 2020. However, now that we are all in quarantine, or at least practicing physical distancing, Instagram is estimated to have stronger growth, up to 14% this year. Users are on the platform like never before. Therefore, there are some amazing opportunities to reach your audience that might not have existed before. Here are some tips on how to get the most out of Instagram Stories during the 2020 quarantine.
Make it easy for people to support your business
With so many businesses transitioning their operations online, it might be hard for your business to stand out from the noise. You can use Instagram Stories to make it easy for people to support your business by finding creative ways to tell your story and by showing how you are contributing to your community during the pandemic.
You can use the Food Order sticker to get customers to order food right from your Instagram Story.
Using the Gift Card sticker is an easy way to get people to support your business and keep the revenue coming in when a lot of businesses are experiencing hardships.
Be timely and considerate
During this time of isolation, it might not be appropriate to use images of large gatherings or going on vacation. Be timely and considerate. “Read the room,” as they say.
Stay in touch and engage with customers
You can share important information about your company or you can answer questions that your customers are asking. When someone comments on a post, reply to them in a reasonable amount of time. Stay engaged and your customers will appreciate it.
Share health and safety info from trusted sources
This tip is especially useful right now with so much misinformation floating around. Unless you are in the conspiracy business, it’s best to share factual information from reliable sources.
Be real and relatable
No matter what channel or platform you are using to connect with your audience, be real and relatable. If your audience can relate to you and your brand, they are more likely to buy from you.
Be creative with the messaging in your Stories. Use short video clips or images that use interactive stickers to tell your story (but only one or two stickers at most). Start a challenge for your audience to try. Everyone is looking for new ways to be entertained during the quarantine period, so why not take this opportunity to get your audience involved, have fun, and generate some buzz about your business.
If you want to see the whole video from Instagram about Instagram Stories, you can view it here.
Instagram Stories Recap
- Make it easy for people to support your business
- Be timely and considerate
- Stay in touch and engage with customers
- Share health and safety info from trusted sources
- Be real and relatable
- Be creative
bOB HOmer is the Co-Founder and Digital Marketing Director of Lethologica. bOB’s artistic vision extends across all media and reflects his art school training. His superior knowledge and ongoing education in all things web- and SEO-related affords him the expertise to be lead on all web projects, making him your best resource for inbound marketing excellence. bOB has been bringing his unique vision to art and the web for over 20 years