Why SEO is So Important Right Now
Sometimes it takes a crisis such as the COVID-19 pandemic for businesses to realize the importance of having not only a functional website but also the infrastructure in place to drive traffic to it in order to nurture leads and convert them to customers. For the foreseeable future, a large portion of new business will have to come from sources other than in-person networking events or face-to-face meetings. Partially, it will come from having a solid SEO strategy.
Why is search engine optimization (SEO) so important to the success of any business?
Having the right content that can relate to your target audience and can help solve their problems is key to a successful SEO strategy. Over the years, as Google and other search engines have become more sophisticated, the one constant has been the content creation that helps with your business’ SEO. If you have good content that is relevant to what your target market is searching for, your website will rank well. Consistently updating and adding new information to your website illustrates that you are an authority in your niche and that you will be able to help to solve your customer’s pain points.
One of the best ways to do this is to blog consistently. One of the questions we get asked all the time is, “What should I write about? I don’t do anything exciting.” First, I’m sure that isn’t true. Everyone does something that they find exciting and you never know what other people will find interesting. Second, there are tools such as Google Trends or even Google’s predictive search that can help you find topics and keyword ideas to write about within your niche.
We need to drive traffic to our websites now more than ever. Organic search has become a priority for many businesses. Unfortunately, implementing an SEO strategy often takes time to see success and even longer if the basic SEO techniques haven’t been applied. If you haven’t spent much time on your website strategy, now is the time to review your site with a professional and develop a plan for going forward in this new uncertain landscape.
bOB HOmer is the Co-Founder and Digital Marketing Director of Lethologica. bOB’s artistic vision extends across all media and reflects his art school training. His superior knowledge and ongoing education in all things web- and SEO-related affords him the expertise to be lead on all web projects, making him your best resource for inbound marketing excellence. bOB has been bringing his unique vision to art and the web for over 20 years